Olympic-Sized Surprise

As I’m sure you all know, it’s Olympiad time across the globe!  Of course, I have always enjoyed watching the Olympics over the years, during both the winter and summer time.  No matter what the season, the Olympiad always makes a wonderful statement for unity and friendly competition.  In the past, various historical moments have happened between athletes and nations alike.  I am particularly proud of the all around outcome of this years’ games.

Gold medals are often the main goal of competition, but I have become overly excited in other arenas of the games this year.  First and foremost, it is the first time in Olympiad history for every participating nation to be represented by both male and FEMALE athletes.  Whether or not some may consider this a big deal, it certainly is.

Along with the female athletes, came an outstanding performance by a woman I am a huge fan of: Dame Evelyn Glennie.  During the opening ceremony, one could catch Glennie playing various drums that powered over the entire city.  She has been a major role model for me ever since I caught her on a rerun of Sesame Street, way back in the day.  Being a percussionist myself, I rely on a woman such as her to bring a positive feminine face to the world of drumming, which tends to be male dominated.  (Note to self: Make a future post about that issue.)  Not only is she an outstanding musician, she is the world’s first solo percussionist, and on top of all of that, she is deaf.  Because of this, the rhythms she ignites, which pour from her soul, are vastly without comparison. Here are a few pics from her historical performance:  http://www.zimbio.com/photos/Dame+Evelyn+Glennie/2012+Olympic+Games+Opening+Ceremony/dCp6UTiHPzL

Changing gears slightly, I’ll touch on another major success noted around the Olympics.  While I was eagerly watching the games one night with N, I was quickly drawn in to a commercial.  Thanks to my health comm prof and mentor, I can no longer watch TV like a normal person…I always have to point out the subtleties of everything I see; I try my best not to though.  Anyhoo, I was very impressed with a commercial by Chevy.  I may not be the biggest fan of most American cars, hence my adoration for my 13 yr. old Camry, but I am now a fan of Chevy.  In this outstanding ad for a Silverado, entitled “Like Father, Like Son,” a little boy is seen playing at home while he waits for his dad to return from wherever.  The little boy is playing around with a mini-sized Silverado and other masculine toys, until the camera pans around a bit, and we see the boy playing with a multitude of rather feminine and “girly” dolls, pony trailers, and other various toys.  Again, this may not seem like a major step for some, but to me, this is a firm statement made by a popular, American brand name, and deserves to be congratulated.  Gender stereotyping begins at such a young age, and it is essential for children to be exposed to gender equality, and not discrimination.

The commercial closes with a simple message, spoken by Tim Allen.  His fatherly role on Home Improvement was a favorite of mine, as well as my entire family.

Thank you 2012 Olympiad, Dame Evelyn Glennie, Chevy, and Tim Allen.  With strides such as these, that impact the entire globe, perhaps the world is truly moving forward.

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2 Comments

  1. It is nice to see boys depicted playing with a wider range of toys. I think we still have a long way to go though – the “girl” toys were fulfilling all the classic stereotypes – a damsel in distress and a doting housewife!

    Reply
  2. This is all very true! (So sorry for such a late reply). Although there was some progress in this video, progress isn’t always progressive. Hopefully mediated messaging will broaden its gaze on gender soon!

    Reply

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